The Novomatic Group is one of the biggest integrated producers and operators of gaming technologies in the world. The company was founded in 1980 by billionaire entrepreneur Professor Johann F. Graf. Today they have locations in more than 50 countries and exports of advanced electronic gaming equipment to at least 80 countries. The Novomatic Group, employs more than 23 000 people, operates more than 232,000 gaming machines, and is involved in more than 1500 casinos, both ‘brick and mortar’ and online.
The Novomatic Group is based in Austria, and has Admiral Sportwetten GmbH, Austria‘s leading sports betting operator as part of the group. In addition they partner with the Vienna based online gaming specialist Greentube Internet Entertainment Solutions GmbH for gaming and casino software provision. The Novomatic Group have also entered the lottery business by acquiring Betware and forming Novomatic Lottery Solutions in 2013.
Novomatic aims its products primarily at the European Union, and is showing significant growth in the South American and USA markets too. Novomatic describe themselves as a company involved in the development, production, distribution and rental of gaming machines.
Business Leaders
The Novomatic Group, particularly with the acquisition of their lottery business is now one of the leading companies in the online casino field. Novomatic works on the principle of facilitating users creating an effective bank account that is funded through a bank or credit card. Players can utilise this account for all sorts of casino games, table games and slots, being able to play as much as they wish, with the possibility of cashing out at any time.
The Online Environment
With the advent of the internet, casinos that were limited to players visiting their sites physically were now able to reach players across the globe. Games that had been popular for centuries, were now readily available, making online casino growth almost inevitable. Now part of the online gaming swing, casino play is both recognised and popular. Playing casino games at every opportunity is a business gain that casinos have been very quick to pursue, and has heralded a further technological trend to mobile access.
But with a Social Conscience
Due to the ease of access by gamblers and the large volumes being spent at their casinos, Novomatic has developed a dual approach to this business. Firstly, they maintain responsible business management with continuous and effective administration, whilst on the other hand also supporting a large number of cultural, social, sports-related, scientific and societal initiatives with their vibrant corporate social responsibility program.
Novomatic have taken the position that the complex service of gaming development is also linked to full social responsibility. Novomatic has consequently implemented a comprehensive responsible gaming program, which was constructed, developed and is monitored in collaboration with expert research into addictions not related to substances by the Medical University of Vienna.
Novomatic therefore do business within the socially accepted parameters of exclusively operating only in clearly regulated markets and within the company compliance requirements. Also, they are proud of their roots at the various locations where they operate, considering it an obligation to share success with the society, and achieving a social balance. Casino play for social good.
